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Pachinko - Japan's National Pastime
Adapted from a feature story by
Elizabeth Kiritani
This parlor in Tokyo's Shinjuku district features the quiet, refined exterior
typically associated with pachinko
Pachinko is the most popular leisure activity in Japan, and for some it is much
more than mere recreation. Between 40 and 50 million people--roughly a quarter
of the population--play pachinko at least occasionally, and as many as 30
million are avid players. For many the garish neon signs, harsh bright lights
and military-style marching music at the parlors produce a hypnotic effect that
temporarily relieves the various stresses of their lives. Although the gambling
aspect--the chance to win a quick return on a small "investment"--is an
undeniable part of the appeal for all players, for a smaller number of pachinko
professionals (called pachi-puro), the game can actually yield sizable earnings.
The game itself is fairly straightforward. Customers pay for a supply of steel
balls about 3/8" in diameter which are placed into a tray and automatically
propelled into the machine by turning a dial handle. The old-style machines
which used a thumb-operated flipper to propel the balls are now obsolete.
Modeled after an early 20th century American pinball game called Corinthian
(Korinto Gemu, first imported into Japan in the 1920s), the machine has been
tilted vertically so that the seated customer can play the game and view the
action with minimal effort. The balls shoot up and then cascade downward through
a maze of pins toward a number of open slots. When a ball goes into a scoring
slot, the machine pays off--with more balls. If any balls are left at the end of
a session, the player takes them back to the counter where they are counted by
machine. The player then receives a slip with the amount of the winnings printed
on it, and the slip can be exchanged for prizes. The prizes given by the parlors
themselves are legal and consist mostly of items like crackers, pickled plums,
cigarettes or candy, although some parlors offer a much wider range of household
products and even home electronics. Virtually all pachinko parlors also award
"special" prizes that can be exchanged for cash. These cash payoffs are not
legal, and almost always involve underworld sources, but arrests or legal action
are practically unheard of.
Underworld Ties
The underworld is extensively involved in the pachinko industry, which makes an
inviting target because of the large number of cash transactions. The practice
of under-reporting pachinko revenues is well known, and was even a focus of a
popular movie by Juzo Itami, Marusa no Onna (A Taxing Woman, 1987), about a
diligent investigator for the Japanese IRS. Despite some recent moves to tighten
control over the industry and a few high-profile tax evasion prosecutions, there
is a long-standing pattern of public and official indifference to the industry's
underworld ties, as well as tolerance for the accompanying illegal activities.
When a pachinko parlor customer opts for a "special" prize, he or she must take
that prize elsewhere to receive the cash payoff. Because the cash payoffs are
illegal, they cannot take place openly within the parlor itself. Typically
customers are directed to back-alley locations where they make the exchange
through what often is literally a hole in the wall. The party on the other side
of the hole in the wall (you will rarely see anything more than a hand when you
make the exchange) is a kind of sub-contractor who dispenses cash for the
special prizes and then sells the prizes back to the pachinko parlor with a
fixed margin added on. Thus, the qualifications for operating this kind of
exchange business are a certain amount of operating capital and a willingness to
engage in an activity which is, strictly speaking, illegal. Special prizes are
typically items such as bars of plastic with fake pearls embedded in them or
flat "gold bars," although these change periodically and seem to vary by
geographical region. An entire peripheral industry has grown up to serve
hard-core players' unquenchable drive to win. There are a host of specialty
pachinko magazines (a recent trip to the Kinokuniya Bookstore in Shinjuku, one
of Tokyo's largest, turned up 17 different magazines on the newsstand), and even
schools teaching the latest on how to beat new machines. If you're interested in
reading about pachinko, however, be forewarned that the magazines also feature
lurid pictures of nearly nude women, mostly in ads for various types of "escort
services."
Pachinko Hardware
Pachinko machines cost about $3,500.00 USD, and parlor owners usually buy them
outright. Even a small parlor will have at least 100 to choose from. Larger
parlors house 500 or more. Although variations abound, and terminology seems to
vary somewhat, there are three main types of pachinko machine: Hanemono,
Deji-Pachi and Kenrimono. Hanemono (hane means "wing," and as a suffix, mono
means "type") is the easiest to play. This type of machine has a central scoring
slot with wing-like appendages which momentarily open under certain conditions,
allowing balls to enter more easily. In hanemono, the placement of the pins
remains a factor in winning. They are less expensive to play because they are
less risky, but the wins are less spectacular. Deji-Pachi (a contraction of the
katakana rendering of "digital pachinko") refers to a type of machine in which
the payoffs are controlled by a computer--hence the name. Deji-pachi machines
feature an LED or LCD display in the center, activated when a ball enters a
particular slot. The central display usually resembles the drums on a slot
machine, but pachi-suro, or "pachinko slots" are a different category altogether
(see below). On deji-pachi machines, placement of pins is of less consequence
than on a hanemono machine. When the central display shows 7-7-7, or some other
winning combination, a pay-off sequence known as a "fever" begins, and these
machines are sometimes referred to as fiiba type. Kenrimono (kenri means
"right/claim/privilege," and mono means "type") machines are for serious
gambler-types. The name is a reference to certain "rights" which accrue in the
course of play. Success on a kenrimono machine requires a detailed knowledge of
these "rights" and how to take advantage of them. With one model of kenrimono,
the player has a 1 in 300 chance of winning; however, just one win will up the
rate ten times (to 1 in 30), and can garner between 800 and 6,500 balls. After
the player gets one win, all balls have to be aimed at a specific spot on the
right side of the machine. Players are often seen sitting at these machines with
several buckets of balls, usually a sure sign they are out to make money.
Players can win big but also lose big at these machines. Beginners beware!! A
popular recent entry in the pachinko parlors are the pachi-suro machines (a
contraction of the katakana rendering of "pachinko-slot"). These are essentially
just slot machines which use tokens rather than real coins. The tokens can be
traded for prizes just like pachinko balls.
Picking a Winner
In the older pre-electronic days, the positioning of the inochi no kugi (the
"life pins" positioned immediately above the scoring slots) was the tip-off for
a hot machine, and parlors re-positioned pins after closing for the night. With
the advent of electronic circuits that control wins, the pin connoisseur has
been left in the dust. Pins are generally repositioned to increase the number of
wins only when a new parlor opens or an old parlor reopens with new machines, in
hopes that customers who win big will come back for more. Although pin positions
now have little meaning, players still line up in the mornings. Mr. Nakamura
Kinzo, a 52-year-old Tokyo restaurant owner and self-styled "pachinko pro,"
explains that "the electronic circuits are altered only once every three or four
days. Serious players will be in the parlor at closing time checking out which
machines are ringing up big wins. Those are the machines they make a beeline for
the next morning. Especially if they are kenrimono machines, they'll give
spectacular wins. Forget about the pins..." Even though much of the technique
has been taken out of the game, Mr. Nakamura is unconcerned. What's important,
he says, are the cash payoffs. "If it weren't for the payoffs, I wouldn't bother
to play. It'd be just like a video game. Why waste your money on nothing?" On
his best day Mr. Nakamura says he made 92,000 yen ($836) in three hours,
starting out with just 3,000 yen. On his worst, he lost 55,000 yen ($500) in
about the same period of time. His favorite machine is the hanemono type.
"Hanemono is fun," he says. "The trouble is you can't find them much anymore.
There is less of a risk and you can play longer. Neighborhood parlors are best.
Here in Sendagi, we can play four machines at the same time. Other places won't
let you do that." The current economic hard times may be the pachinko parlor's
best friend. At a time when people are cutting corners and are worried about the
economy, pachinko pulsates with neon promise. Says Mr. Nakamura, "With only
3,000 yen, it IS possible to make 100,000 yen (about $900). With the economy the
way it is and my own business down, I don't want to waste my money on a movie or
a night out. But pachinko, that's different -- today just might be my lucky
day!"
High-tech Pachinko Wars
Now that computers and other sophisticated electronics are used to control
machine payoffs, truly enterprising players must become high-tech buffs in order
to keep up. Last year the high-tech pachinko wars made headlines all across
Japan. Pitted against each other in this struggle are the parlor owner and the
serious recreational or professional player. Both are trying to manipulate the
programming of the machines that determines the percentage of wins, a percentage
which is set by law. Pachinko pros scour Akihabara and other electronics meccas
in search of electronic play enhancers--altered walkie-talkies, short wave
gadgets and the like, which are supposed to trick pachinko machines. These
devices cost between one and seven thousand dollars. High-tech pachinko hustlers
hope to walk in with electronic gadgets shoved up their sleeves, confuse
machines into spewing out a cascade of shiny balls and then slip out without
ever being detected. Faced with intense competition all over the country, parlor
owners have been accused of tampering with win ratios so that on slow afternoons
there will be fewer wins and on busy days there will be proportionally more. The
idea is that payoffs are more conspicuous on busy days, providing a kind of
in-house advertising that will entice customers to come back to spend their time
and money.
Changing Times
Like many long-established sports and recreational pursuits, pachinko is
experiencing an erosion in its base of support as Japanese lifestyles and
leisure habits change. The entertainment industry has grown and developed, and
people have many more ways to spend their free time than in the past. Pachinko
must now contend with a variety of competitors, including karaoke, home videos,
compact discs, wide-screen TVs and computer video games, just to name a few. The
industry is doing all it can to stir up interest and bring in new customers, but
many parlors are uneasy about the future, and some are in a state of near-panic.
One strategy has been to court a new segment of the adult population--women (it
is illegal for children under age 18 to play). Pachinko has traditionally been a
male form of recreation, and it suffers from a rather grubby image. The
stereotypical pachinko player is a man staring vacantly at the machine,
cigarette dangling from his mouth, mindlessly shooting balls for hours on end.
Of course there have always been some female pachinko players. In fact, Doi
Takako, the former head of the Social Democratic Party and current Speaker of
the Diet, is a self-professed fan. Nevertheless, the seedy image of pachinko has
kept many women away in the past. Some parlors have responded by improving their
furnishings and facilities, many of which are nothing short of luxurious. A
number of parlors now offer free coffee, video screens and miniature TVs
attached to pachinko machines. A few have even abandoned the once-obligatory
marching music in favor of other forms of background music. Parlors are starting
to establish special women's sections and offer such upscale prizes as Gucci
bags, hoping to give the game a loftier image. Some parlors even provide
refrigerators so housewives can stow their groceries when they stop on the way
home from shopping. Many now hold "Ladies' Days" which seem to be quite popular,
even though the only incentive is that the women have the parlor to
themselves--men are excluded on those days. In some ways pachinko is a noisy
incongruity, a curious counterpoint to a normally peaceful, group-oriented
society like Japan. Players sit alone surrounded by harsh lighting and
ear-shattering music. Pachinko is so well established that it seems sure to stay
one of Japan's favorite leisure pursuits for many years to come.
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